Twenty-five years of experience in consulting in the jewelry segment and a team of professionals working in behavior and consumption research and the fashion and jewelry productive chains resulted in the DGNG Book: Interpreting Trends.
FIND OUT WHY OUR E-BOOK IS AN ESSENTIAL TOOL FOR YOUR BUSINESS.
DGNG BOOK interprets the main trends, helping to develop your collection with greater consistency and adaptation to consumer desires and guiding your product curation with greater assertiveness.
DGNG BOOK translates the main world trends for the sector with a didactic language facilitating the application of these concepts for the design, marketing, and sales teams, being a fundamental tool to boost your business.
Our goal is to optimize and direct your work process, in addition to helping you increase your sales.
DGNG BOOK features trend research and helps boost sales, targeting mainly small businesses.
It guides you in your purchases and developing your new collection with greater depth, agility, and assertive targeting of products.
By translating the leading world trends for the sector, its didactic language will facilitate the application of these concepts for the design, marketing, and sales teams.
DGNG BOOK 2022/23 is a 100% online trend research notebook. Its content is divided into 4 macro themes, subdivided into 3 sub-themes each for 12 creative directions to guide your collections.
Composed of texts, inspirational mood boards, color charts, gems, materials, finishes, and more than 1000 product images, it presents the leading national and international trends exclusive to the jewelry, veneer, and costume jewelry sector. Highly informative, innovative, and easy to interpret!
In addition, it has a second part corresponding to the technical application of shapes and materials, presented in creative directions to optimize the development of your collection.
• MACRO THEMES 2022/23 * Nostalgic Power * Wild * Borderless * 3rd Life Experience*
• More than 1000 product images;
• Color charts, gemstones, shapes, and materials
• 100% online for you to access from anywhere, as many times as you want for an unlimited time;
The only National Trends Book dedicated to the jewelry sector.
Daniela has a degree in Jewelry and Accessories and a graduate degree in Jewelry Business at the Istituto Europeo di Design. She has been working in the jewelry sector for over ten years, developing collections for the industry and exclusive design for retail.
With more than 25 years of professional experience in the jewelry sector, Marcia Croce has a degree in Advertising and a graduate degree in Fashion Marketing and Communication. She is Director of DGNG Design Negócios, a Consultancy and Marketing Office specializing in Strategic Brand Planning, Jewelry Design, and consumer and behavioral trends research focusing on the jewelry segment.
Ph.D. and Master in Communication Sciences from USP, advertising and design management specialist with experience in marketing and product development, Janiene has researched behavior and consumption trends since 2008. She is the author of the book “On Trending and the Spirit of Time,” in its second edition. Janiene is also a jewelry designer, and before moving to the USA, where she has lived for seven years, she coordinated the Jewelry and Accessories Design course at the Istituto Europeo di Design for nine years.
