PhD and Master in Communication Sciences from USP, advertising and specialist in Design Management, with experience in marketing and product development. She has been researching trends in behavior and consumption since 2008. She is the author of the book “Sobre Tendências e o Espírito do Tempo”, in its 2nd edition. She is also a jewelry designer and before moving to the USA, where she has lived for 11 years, she coordinated the Jewelry and Accessories Design course at the Istituto Europeo di Design for 9 years.