PhD and Master in Communication Sciences from USP, advertiser, and specialist in Design Management, with experience in marketing and product development. She has been researching behavior and consumption trends since 2008. She is the author of the book “On Trends and the Spirit of the Times,” now in its second edition. She is also a jewelry designer, and before moving to the USA, where she has been living for 11 years, she coordinated the Jewelry and Accessories Design course at the Instituto Europeu di Design for 9 years.